Centralised Online Undergraduates Registration System (CORS)

      


Module Detailed Information for [BT4212]
Academic Year : 2017/2018 Semester : 1
Correct as at 30 Sep 2017 13:30

Back to Module Information Listing
Module Information
Module Code :
BT4212 IVLE
Module Title : Search Engine Optimization and Analytics
Module Description : This course teaches the concepts, techniques and methods to analyse and improve the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Students will be taught concepts and knowledge in terms of how search engines work, what people search for, what are the actual search terms or keywords typed into search engines, which search engines are preferred by their targeted audience, and how to optimize a website in terms of editing its content, structure and links, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Importantly, the module will emphasize the relationship of search engine optimization to digital marketing in terms of building high quality web pages to engage and persuade, setting up analytics programs to enable sites to measure results, and improving a site's conversion rate.
Module Examinable : -
Exam Date : 25-11-2017 AM
Modular Credits : 4
Pre-requisite : Completed 80 MCs
Preclusion : NIL
Module Workload (A-B-C-D-E)* : 3-0-0-3-4
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week


Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom
1 LECTUREEVERY WEEKTUESDAY9001200COM1-0204,

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.





  NUS Help NUS Home Search Site Map Contact NUS Legal