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Module Detailed Information for [MKT1705A]
Academic Year : 2017/2018 Semester : 2
Correct as at 22 Jan 2019 05:00

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Module Information
Module Code :
Module Title : Principles of Marketing
Module Description : This module is designed to provide knowledge, techniques and understanding of marketing principles. It provides students with a conceptual framework to analyse and interpret marketing phenomena and to suggest courses of action in response to marketing problems. It covers topics such as the marketing concept, the marketing environment and the marketing mix which includes product, pricing, distribution and promotion. Other related topics include consumer behaviour, market segmentation and targeting, marketing research and information system, marketing planning, implementation and control, and public issues in marketing. This is a foundation module for business students and provides the basis for later concentration in the marketing area.
Module Examinable : -
Exam Date : 02-05-2019 AM
Modular Credits : 4
Pre-requisite : Nil
Preclusion : MKT1003; MKT1003X; RST and EMG students
Module Workload (A-B-C-D-E)* : 0-3-0-4-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.

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