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Module Detailed Information for [MKT1705X]
Academic Year : 2017/2018 Semester : 2
Correct as at 20 Oct 2018 13:30

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Module Information
Module Code :
MKT1705X IVLE
Module Title : Principles of Marketing
Module Description : This module is designed to provide knowledge, techniques and understanding of marketing principles. It provides students with a conceptual framework to analyse and interpret marketing phenomena and to suggest courses of action in response to marketing problems. It covers topics such as the marketing concept, the marketing environment and the marketing mix which includes product, pricing, distribution and promotion. Other related topics include consumer behaviour, market segmentation and targeting, marketing research and information system, marketing planning, implementation and control, and public issues in marketing. This is a foundation module for business students and provides the basis for later concentration in the marketing area.
Module Examinable : -
Exam Date : 24-11-2018 AM
Modular Credits : 4
Pre-requisite : Nil
Preclusion : MKT1003; MKT1003X; RST and EMG students
Module Workload (A-B-C-D-E)* : 2-1-0-4-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week


Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom
W1 LECTUREEVERY WEEKMONDAY10001200LT17,

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
Class TypeWeek TypeWeek DayStartEndRoom Iteration
W01 TUTORIALODD WEEKWEDNESDAY14001600BIZ2-0229,
Available in Tutorial Balloting [Iteration 2].
W02 TUTORIALEVEN WEEKMONDAY14001600BIZ2-0228,
Available in Tutorial Balloting [Iteration 2].
W03 TUTORIALODD WEEKWEDNESDAY16001800BIZ2-0229,
Available in Tutorial Balloting [Iteration 2].
W04 TUTORIALEVEN WEEKMONDAY16001800BIZ2-0228,
Available in Tutorial Balloting [Iteration 2].
W05 TUTORIALODD WEEKTHURSDAY14001600BIZ2-0302,
Available in Tutorial Balloting [Iteration 2].
W06 TUTORIALEVEN WEEKTUESDAY14001600BIZ2-0303,
Available in Tutorial Balloting [Iteration 2].
W07 TUTORIALODD WEEKTHURSDAY16001800BIZ2-0302,
Available in Tutorial Balloting [Iteration 2].
W08 TUTORIALEVEN WEEKTUESDAY16001800BIZ2-0303,
Available in Tutorial Balloting [Iteration 2].





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