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Module Detailed Information for [MKT1705X]
Academic Year : 2017/2018 Semester : 2
Correct as at 19 Jul 2018 00:06

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Module Information
Module Code :
MKT1705X IVLE
Module Title : Principles of Marketing
Module Description : This module is designed to provide knowledge, techniques and understanding of marketing principles. It provides students with a conceptual framework to analyse and interpret marketing phenomena and to suggest courses of action in response to marketing problems. It covers topics such as the marketing concept, the marketing environment and the marketing mix which includes product, pricing, distribution and promotion. Other related topics include consumer behaviour, market segmentation and targeting, marketing research and information system, marketing planning, implementation and control, and public issues in marketing. This is a foundation module for business students and provides the basis for later concentration in the marketing area.
Module Examinable : -
Exam Date : 24-11-2018 AM
Modular Credits : 4
Pre-requisite : Nil
Preclusion : MKT1003; MKT1003X; RST and EMG students
Module Workload (A-B-C-D-E)* : 2-1-0-4-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week


Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom
W1 LECTUREEVERY WEEKMONDAY10001200LT17,

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
Class TypeWeek TypeWeek DayStartEndRoom Iteration
W01 TUTORIALODD WEEKTHURSDAY14001500BIZ2-0117,
Not Available in Tutorial Balloting yet.
W02 TUTORIALEVEN WEEKTHURSDAY14001500BIZ2-0226,
Not Available in Tutorial Balloting yet.
W03 TUTORIALODD WEEKTHURSDAY16001700BIZ2-0226,
Not Available in Tutorial Balloting yet.
W04 TUTORIALEVEN WEEKTHURSDAY16001700BIZ2-0226,
Not Available in Tutorial Balloting yet.
W05 TUTORIALODD WEEKMONDAY14001500BIZ2-0226,
Not Available in Tutorial Balloting yet.
W06 TUTORIALEVEN WEEKMONDAY14001500BIZ2-0226,
Not Available in Tutorial Balloting yet.
W07 TUTORIALODD WEEKMONDAY15001600BIZ2-0226,
Not Available in Tutorial Balloting yet.
W08 TUTORIALEVEN WEEKMONDAY15001600BIZ2-0226,
Not Available in Tutorial Balloting yet.
W09 TUTORIALODD WEEKTUESDAY15001600BIZ2-0226,
Not Available in Tutorial Balloting yet.
W10 TUTORIALEVEN WEEKTUESDAY15001600BIZ2-0226,
Not Available in Tutorial Balloting yet.





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