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Module Detailed Information for [MKT2401B]
Academic Year : 2017/2018 Semester : 2
Correct as at 09 Mar 2018 23:06

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Module Information
Module Code :
Module Title : Asian Markets And Marketing Management
Module Description : The primary objective of this module is to acquaint students with the marketing planning and marketing management process. Students are encouraged to apply marketing concepts, tools and techniques in the analysis of marketing situations and problems and in the development of marketing strategies and programs. Topics include the roles of planning in marketing, the reasons for planning, the pitfalls in planning, environmental analysis, market analysis, customer analysis, competitive analysis, company analysis, SWOT analysis, issue analysis, objective setting, strategy development, assembling of marketing mix, marketing implementation and control, and marketing evaluation and audit. The module is taught with a practical and applied orientation. Cases are used to a large extent for class discussion, supplemented by computer simulated marketing games, projects, exercises and lectures.
Module Examinable : -
Exam Date : No Exam Date.
Modular Credits : 4
Pre-requisite : MKT1003 or BH1003 or BZ1003 or BK2003
Preclusion : BH2401 or BZ3601 or BK3200 or MKT2401A or MKT2401
Module Workload (A-B-C-D-E)* : 3-0-0-6-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.

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