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Module Detailed Information for [MKT3402B]
Academic Year : 2017/2018 Semester : 2
Correct as at 30 Mar 2018 04:27

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Module Information
Module Code :
Module Title : Consumer Behaviour
Module Description : This course provides an overview of consumer behavior concepts, theories, research, and applications. It is designed to develop knowledge and skills that will facilitate an understanding of buyer behavior which can be integrated into the formulation of marketing strategies. This will be accomplished by surveying the social science foundations of consumer behavior, in particular, the contributions from psychology and sociology. During the course, various types of consumer research will be introduced. While students should learn to recognize what types of consumer research are valuable for specific marketing decisions, the course does not focus on the technical aspects of research design. Rather, its emphasis is on the content and logical application of concepts and theories in the analysis of consumer behavior for solving marketing management problems.
Module Examinable : -
Exam Date : No Exam Date.
Modular Credits : 4
Pre-requisite : MKT1003 or BH1003 or BZ1003 or BK2003
Preclusion : BH3402 or BZ3602 or BK3201 or MKT3402A or MKT3402B
Module Workload (A-B-C-D-E)* : 3-0-0-5-3 (tentative)
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.

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