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Module Detailed Information for [MKT3415]
Academic Year : 2017/2018 Semester : 2
Correct as at 19 Jan 2018 05:00

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Module Information
Module Code :
MKT3415 IVLE
Module Title : Marketing in a Digital Age
Module Description : This course is designed to wire the students to the digital economy and provides students with Web tools and e-marketing knowledge to compete effectively in the e-business world. Emphasis will be placed on tapping the enormous potential of the Internet as a new marketing medium and exploring the unique characteristics of computer-mediated marketing environments that distinguish them in significant ways from traditional, terrestrial markets of opportunity. Course content includes detailed assessment of issues related to: information economy, e-marketing research, shopping bots and consumer behavior, permission marketing and viral marketing, Internet shopping and e-tailing models, auctions and affiliate marketing, Net community and CRM (customer relationship management), clickstream analysis and online personalisation, and public policy and e-business ethics.
Module Examinable : -
Exam Date : No Exam Date.
Modular Credits : 4
Pre-requisite : MKT1003
Preclusion : Nil
Module Workload (A-B-C-D-E)* : 3-0-0-5-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week


Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom
P01 SECTIONAL TEACHINGEVERY WEEKTHURSDAY11001400BIZ1-0204,
P02 SECTIONAL TEACHINGEVERY WEEKTHURSDAY14001700BIZ1-0204,

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.





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