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Module Detailed Information for [MKT3418]
Academic Year : 2017/2018 Semester : 2
Correct as at 23 Jan 2019 05:00

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Module Information
Module Code :
Module Title : Product And Brand Management
Module Description : This module aimed at developing skills towards the management of new and existing products, where products cover both tangible goods as well as intangible services. Possible topics to be covered include: the changing role of the product manager; product portfolio management; product planning and concept testing; test marketing and new product introduction; and packaging. Several teaching methods will be used. Apart from lectures, students may be given assigned readings and cases to develop their skills. In addition, students may have the opportunity to apply their skills in group projects.
Module Examinable : -
Exam Date : No Exam Date.
Modular Credits : 4
Pre-requisite : MKT1003 or BH1003 or BZ1003 or BK2003
Preclusion : BH3418 or BZ3603 or MKT3418A or MKT3418B
Module Workload (A-B-C-D-E)* : 3-0-0-5-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.

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