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Module Detailed Information for [MKT3420]
Academic Year : 2017/2018 Semester : 2
Correct as at 19 Sep 2018 05:00

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Module Information
Module Code :
Module Title : Advertising & Promotion Management
Module Description : This module focuses on the use of communication to influence consumer decision making. The module will address the principles and practice of advertising, sales promotion, personal selling and public relations. Possible materials to be covered include setting promotional objectives; copy development and execution; media decisions; consumer and trade promotion; and sales force management. In addition to lectures, students will also be exposed to published research in promotion. Case studies as well as group projects involving the development and execution of a promotional campaign may also be used to allow students apply their knowledge and skill.
Module Examinable : -
Exam Date : No Exam Date.
Modular Credits : 4
Pre-requisite : MKT1003 Marketing or MKT1003X Marketing
Preclusion : Nil
Module Workload (A-B-C-D-E)* : 0-3-0-5-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.

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