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Module Detailed Information for [MKT4413]
Academic Year : 2017/2018 Semester : 2
Correct as at 23 Sep 2018 05:00

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Module Information
Module Code :
Module Title : Pricing Strategy
Module Description : Pricing is one of the important decisions that a marketing manager must make. In fact a firm's profitability critically depends on how its products or services are priced. Pricing decisions however are difficult to make and can be quite complex. Effective pricing decisions draw upon a variety of disciplines such as economics, marketing, psychology and law. The purpose of the course will be to introduce students to some of the key concepts and practical issues involved in making effective pricing decisions.
Module Examinable : -
Exam Date : No Exam Date.
Modular Credits : 4
Pre-requisite : MKT2401 Asian Markets & Marketing Management
Preclusion : Nil
Module Workload (A-B-C-D-E)* : 0-3-0-5-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.

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