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Module Detailed Information for [MKT4421]
Academic Year : 2017/2018 Semester : 2
Correct as at 30 Mar 2018 04:27

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Module Information
Module Code :
Module Title : Marketing Practice and Impact
Module Description : This course aims to provide a diagnostic framework to better understand broader business context confronting a company, which are needed before one can effectively apply classical marketing tools. It seeks to arm marketer with the lens of Business Stakeholders and helps anchor marketing solutions and value propositions on solving top priorities of the company, as opposed to pursuing its silo metrics. Just as Market Research helps define the consumer, and the competitive and channel landscape, this module enables marketer to map the company’s priorities, pressure points, culture and legacy to incorporate these insights into an impactful set of marketing solutions.
Module Examinable : -
Exam Date : No Exam Date.
Modular Credits : 4
Pre-requisite : MKT1003/MKT1003X/MKT1705/MKT1705X Principles of Marketing
Preclusion : BMS5502/BMS5502A Marketing Practice & Impact
Module Workload (A-B-C-D-E)* : 0-3-0-4-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.

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