Module Detailed Information for [SE3214]
Academic Year : 2016/2017 Semester : 4
Correct as at 02 Jun 2017 08:13

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Module Information
Module Code :
Module Title : Marketing Southeast Asia's Heritage
Module Description : The systematic study of cultural resources management is a new but highly strategic field. Students will be exposed to concepts including sociological and anthropological frameworks for recording and analysing stability and change in traditional societies, and their potential to contribute to the development of tourism. Case studies of change in traditional societies consequent upon tourism will be examined, and strategies for alleviating the negative effects explored. The module will also deal with issues concerning the design and development of planned exhibitions such as those in museums. Students will explore research techniques useful in planning tourism activities which are educational, sympathetic to cultural resources, and which contribute to the welfare of Southeast Asians.
Module Examinable : -
Exam Date : No Exam Date.
Modular Credits : 4
Pre-requisite : Nil
Preclusion : Nil
Module Workload (A-B-C-D-E)* : 2-1-0-4-3
Remarks : Nil
* A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of laboratory hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

Lecture Time Table
Class TypeWeek TypeWeek DayStartEndRoom
1 LECTURE There are no lectures for this module.

Tutorial Time Table
Attention: The tutorial timetables could be updated from time to time. Students are advised to check regularly for the latest update on the change of tutorial timing.
No Tutorial Class or to be announced. Please check with the department offering this module.

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